Development strategy

Development strategy


 

I. Development viewpoint:

1. Business Strategy.

- Maintaining and developing business activities to ensure profit. Preserving and developing equity.
- Improving the quality of the products and services provided to the customers.
- Gradually build and affirm reputation and brand awareness.

2. Market strategy.

- Focusing on medium and small scale real estate projects.
- Target customers with average income.

3. Corporate Governance Strategy.

- To formulate business and financial management strategies to ensure profit and efficient use of capital.
- To carry out the supervision, control and strict management in compliance with the State regulations.

4. Capital strategy.

- Effectively use the capital and make the most of capital sources from the banks and customers.
- Strengthening the management and supervision on the use of investment to ensure a rapid and effective capital turnover.

5. Human Resource Development strategy.

- Recruiting and training human resources in depth, with a working platform to create the best conditions for talented individuals to maximize their ability.

II. Objectives:

- To become a well-established business in the field of investment, real estate, industrial & civil construction
- To efficiently manage and use the resources, and be able to advantage of development opportunities
- To constantly innovate and improve the quality of the products and services.
- To strengthen the cooperation and development

III. Vision & Missions:

- To become a potential, dynamic, competitive business and the preferred choice for partners and customers 
- To constantly innovate and provide the best products and services for the society and customers

IV. Core values:

- Reputation 
- Responsibility 
- Professionality 
- Effectiveness 
- Mutual benefits